How to be first on Google Search and Maps with the Google Business Profile tab: strategies to improve your local ranking. Appearing at the top of Google and Google Maps is the goal of many local businesses that want to be easily found by customers in the area. The Google Business Profile (formerly Google My Business) listing is an essential tool for improving visibility and increasing the chance of appearing in the top local search results. To reach the top positions, you need to optimize every aspect of your profile: from basic information to images, reviews to posts. Constant activity, based on updates, consistency and interaction with users, can make a difference in organic visibility and online reputation. 📍 Enter complete and consistent information: the basis for positioning. To get a good ranking, the Google Business Profile card must be filled out in its entirety. Business name, address, contact information, website, hours and category must be accurate and always up-to-date. 👉 Do's and useful tips: Make sure your data is consistent across all digital channels, avoiding discrepancies between your website, social media, and local directories. ⭐ Collect positive reviews and always respond. User reviews directly influence your location in Google Maps results. A high number of recent reviews, with positive ratings and owner responses, improves credibility and visibility. 👉 Do's and useful tips: Encourage satisfied customers to leave spontaneous and authentic reviews, responding with courtesy and professionalism to each comment. 🖼️ Upload real, up-to-date photos of the business. Images help Google better understand the nature of the business and improve the attractiveness of the listing. Photos increase the time users spend and encourage them to click on your activity. 👉 Do's and useful tips: Post photos of your headquarters, products, and staff, updating them regularly to show dynamism and image care. 📢 Post regularly to keep the listing alive. Weekly posts allow you to communicate promotions, events, news or seasonal information. Google rewards active and updated listings with greater visibility in the results. 👉 Do's and helpful tips: Use geolocated keywords and engaging images to improve user interest in your posts. 📊 Use tab statistics to improve. Google Business Profile offers useful data on views, searches, and interactions. Analyzing this data allows you to optimize content and strategies based on user behaviors. 👉 Do's and useful tips: Regularly check user actions on the listing and adapt content to local customer preferences. 🔎 Include local keywords in the description and content. Using terms related to the geographical area helps to appear when a user searches for services in their area. Keywords should be placed naturally in the description and posts. 👉 What to do and useful tips: use expressions such as "florist in central Verona" or "gym in South Florence" to optimize local visibility. 📞 Activate direct contact and booking functions. The ability to call, write or book directly from the card increases interactions and can affect ranking. Google considers the frequency of clicks as a signal of interest in the business. 👉 Do's and useful tips: Keep your contacts working and easily accessible on the card. 🧾 Add services, products, and FAQs. Google allows you to list products and services that you offer, as well as answer frequently asked questions. These sections help customers find immediate answers and improve the completeness of the card. 👉 Do's and useful tips: Describe the main services in detail, including targeted keywords and clear information. 🎯 Select the category that best suits your activity. The primary category influences visibility in relevant searches. It is important to choose the most precise definition, avoiding terms that are too generic or unrepresentative. 👉 Do's and helpful tips: Make sure your category aligns with your services, and update your subcategories if necessary. 📆 Update hours and special information. Google favors listings that show precise opening hours, even on special occasions. Frequent changes signal to Google that your business is active and trustworthy. 👉 What to do and useful tips: update the hours on the occasion of holidays or seasonal events, to avoid inefficiencies and penalties in the ranking. 📍 Maintain a verified and correct location on the map. An exact location on Google Maps is crucial to be found easily. Errors in geolocation or ambiguous indications can compromise visibility. 👉 What to do and useful tips: periodically check that the map shows the address correctly and indicate it if necessary. 💬 Monitor public questions and respond to them. On the card, users can ask questions. Answering clearly shows attention and helps to provide useful information to all visitors. 👉 Do's and useful tips: Check the "Questions and Answers" section frequently and provide detailed answers to frequently asked questions. 👨 💼 Keep the card management active. Google rewards consistency in management. Updated and active tabs are more likely to appear in the top results, compared to neglected or incomplete ones. 👉 Do's and useful tips: Schedule weekly updates with new posts, images, or useful changes to keep your listing competitive. 📌 Delete duplicates or outdated cards. Having multiple active listings for the same business can confuse Google and penalize rankings. It is crucial to consolidate the information into a single official tab. 👉 Do's and helpful tips: Report duplicate tabs and keep only the one that is verified and up-to-date active. 🔧 Fix any errors reported by users or Google. Sometimes users can suggest changes to the tab. It is important to verify and approve only the correct ones, so as not to alter essential information. 👉 Do's and helpful tips: Receive change notifications via email and evaluate each suggestion before accepting it. To be in first place on Google Search and Maps with the Google Business Profile tab, you need to take care of every detail: from basic information to reviews, from photos to updated content. Constant and conscious management helps to improve positioning, increase interactions and consolidate the reputation of your business. On Youritaly.it you can find useful tips to enhance your online presence in a professional and effective way.