How to best manage and promote the Google My Business listing - Google Business Profile: tools and strategies to enhance your online presence. Effectively managing your Google My Business listing, now known as Google Business Profile, is crucial for any local business looking to improve its visibility on Google and Google Maps. It's not enough to create a card: you need to update it regularly, monitor interactions and take advantage of all its features. The card is the digital business card of the business and often represents the first contact with new potential customers. Active management allows you to attract more visitors, increase requests for information and improve your online reputation, becoming a point of reference in your area. 📍 Optimize company data: consistency and continuous updating. To best promote your profile, it is essential that the information is correct and complete. Your name, address, phone number, website, and hours of operation must always be up-to-date and consistent with those on other channels. 👉 What to do and useful tips: check that all data is uniform on Google, on your site and on any local portals to promote indexing and user trust. 🖼️ Insert professional and descriptive images of the activity. Photos have a decisive impact on the customer's perception. A curated image gallery makes the listing more attractive and increases interactions, improving visibility in local results. 👉 Do's and useful tips: Upload images of spaces, staff and products regularly to convey reliability and transparency. ⭐ Manage reviews carefully and constructively. Google reviews are one of the most influential elements for the reputation of the business. Responding politely, even to negative feedback, shows customer care and helps build trust. 👉 Do's and useful tips: Encourage the writing of authentic reviews by satisfied customers and always respond in a professional tone. 📢 Publish content and updates periodically. Google Business Profile allows you to create posts to communicate events, special offers, news or changes in hours. These updates keep the card active and promote good ranking. 👉 Do's and useful tips: Publish weekly posts with local keywords and useful content to engage your audience and increase visibility. 🔎 Include relevant keywords in the description. A clear description, full of relevant and geolocated keywords, helps Google understand the sector and the location of the business, improving its relevance in search results. 👉 What to do and useful tips: enter terms associated with your service and your city, such as "beauty salon in Bologna" or "mechanical workshop in Turin". 📊 Monitor user statistics and actions. The profile dashboard provides data on user searches, views, and actions. Analyzing this data allows you to understand what works and where to improve the strategy. 👉 Do's and useful tips: Check which keywords bring in the most views and which content generates the most interactions to optimize future posts. 🏷️ Add detailed products and services. In the dedicated section it is possible to list the products and services offered, with descriptions, prices and images. This helps customers understand the offer before contacting you. 👉 Do's and useful tips: Describe each service clearly and simply, using relevant keywords to improve indexing. 📞 Activate direct contact features. Options to call, text, or book a service directly from the card make it easier to interact with the customer and increase conversion rates. 👉 Do's and useful tips: Make sure that all buttons and links are up and working even in the mobile version. 🧾 Answer frequently asked questions from users. The "Questions and answers" section allows you to anticipate common doubts and provide direct answers. Keeping this section up to date shows care and competence. 👉 Do's and helpful tips: Enter helpful answers to frequently asked questions, such as parking, hours, or payment methods. 🎯 Choose the correct primary and secondary categories. The main category defines your business in Google's eyes. Adding relevant subcategories increases your chances of being shown in linked searches. 👉 Do's and useful tips: Select categories that are as specific as possible in relation to your actual offer. 📆 Keep special times and days up to date. Accurately stating your opening hours, including any temporary changes, avoids misunderstandings and improves the customer experience. 👉 What to do and useful tips: Update opening hours and special openings on holidays, holidays or local events. 👥 Stimulate interaction with the board. Google considers interactions as signals of relevance. Clicks, calls, requests for directions, and reviews increase the chance of appearing in top results. 👉 Do's and helpful tips: Encourage customers to use the card to contact or review you after a service is complete. 📍 Take care of the location on Google Maps. An exact location on the map is essential to be found easily and to improve visibility in local searches. Errors in geolocation can penalize the listing. 👉 Do's and useful tips: Periodically check that the map correctly indicates the main entrance or access to your business. 🧰 Resolve issues and reports promptly. It can happen that users report changes or that Google suggests updates. It is important to monitor and approve only the correct changes, avoiding errors or misinformation. 👉 Do's and helpful tips: Get active email notifications to stay on top of any changes to your listing. 📌 Avoid duplication of the card. Having multiple listings for the same activity can be confusing for the user and penalize ranking. All the information must be concentrated in a single official profile. 👉 Do's and helpful tips: Report duplicate or unauthorized listings and request removal through Google's support tools. 🔁 Maintain constant management over time. Continuity in the management of the board is the key to a good positioning and a solid online reputation. It is not enough to configure it just once: it takes dedication and updating. 👉 Do's and helpful tips: Create a weekly or monthly routine to update, analyze, and improve your Google Business Profile. Managing and promoting the Google My Business listing in the best possible way means enhancing every aspect of your online business, from the quality of information to the frequency of updates. A carefully curated listing increases visibility on Google, strengthens customer relationships, and improves ranking in local results. On Youritaly.it, you can discover practical strategies to optimize your digital presence and grow your business effectively.